BACKGROUND

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Marcus is an entrepreneur who believes snacking should be an easy way for people to fuel their minds and bodies.

All WiselyFuel products are 100% plant-based, non-GMO, and provide optimal nourishment through a natural and nutrient-dense ingredients.

WiselyFuel nut butters are great for snacks on the go or with a spoon out of the jar!

The branding should denote 'fueling up' as this is a product intended for a post-workout snack or for maintaining a healthy lifestyle. The labels should be easy to read, not cluttered while having character.

Visual hierarchy established with logo and flavor
Eye catching values for protein content, non GMO, sugar-free, etc.
Easy to identify flavor variations while keeping uniformity of label graphics

BRANDING REFRESH

Original Almond Butter Before

Original Almond Butter After

All flavors are made with 100% natural ingredients with no preservatives to ensure the best quality protein snack!

OTHER FLAVORS

Created 3 variants of the Original Almond Butter packaging. The final label graphic demonstrates fueling up in a subtle way through the horizontal gradients. Consumers have correlated the graphic to represent a battery or sunset, both which send a message that WiselyFuel's nut butters provide sustainable energy.

INITIAL CONCEPTS

Branding and packaging design for 4 different flavored nut-butter labels.