BACKGROUND
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Sumita is an entrepreneur who believes people should be able to achieve optimal nourishment with a natural and nutrient-dense blend of plant-based mixes.
All Plantnrgy products are 100% plant-based, non-GMO, vegan, and gluten-free.
There is no soy, dairy, added sugar, additives, preservatives, and no filler ingredients.
The branding and message should be bolder and more visible while packaging is sitting on a shelf 6 feet away from the customer. Customers should easily be able to understand the value of this product as a protein and superfood mix within seconds of examining product.
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Visual hierarchy established with logo and flavor more pronounced.
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Eye catching values to vegans, gluten-free, sugar-free, etc.
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Build more space on back to include visuals for ingredients, recipe and use for mixes
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Variation flavor to flavor while keeping uniformity in front packaging graphic
BRANDING REFRESH
Original 16oz Before
Original 16oz After
OTHER FLAVORS
Created 3 variants of the Original 2.6 oz packaging. I decided to start with the smallest version, as all details and text needed to be visible when printed and would be more easily scaled on the medium and larger sizes.
Wanting to keep the packaging as similar as possible to the original packaging, the project proceeded to adopt the third design direction.
INITIAL CONCEPTS
Packaging redesign across 4 flavors, 3 sizes, front and back, with and without FPO label.
32 piece packaging set
