BACKGROUND
Happea's is a Mediterranean-Latin fusion eatery, 100% powered by plants located in the heart of Brickell, Miami.
Founded by 3 brothers: Danny Omari, Eduardo Wainberg, and Carlos Wainberg, Happeas serves the mission of delivering healthy, delicious, and sustainable meals.
Learn more at:
CONTRIBUTIONS TO RESTAURANT
-
Internal Training Guidelines & SOPs
-
Employee photo reference guides
(Proprietary, not featured on website)
Dimensions: 8 feet tall x 6 feet wide
Location: S+P Parking Garage, 69 SW 10th St, Miami, FL 33130
The poster advertises Happea's newest menu addition, the 60 g of Protein Bowl. It is designed to be visible to pedestrians walking by the garage and for drivers passing through. With 7 gyms and multiple condos that contain community gyms located within 1 block of the restaurant, the bowl aims to serve fitness enthusiasts a plant-based, protein-rich, post-workout meal.
Estimated reach of 2500 customers in one month. A significant return of customers ordering the bowl; 30 customer orders saying "I want the bowl on the advertisement"within the first week of advertisement being up.
60g of Protein Bowl Garage Ad
Creating marketing materials for Happeas to gain new customers.
Billboard Ad
Dimensions: 1760 x 480 pixels resolution on 46 x 12.5 ft screen
Duration of Ad: 1 month
Designed an advertisement displayed on Ballyhoo's floating billboard with a route from Miami Beach to Downtown.
Hummus Jar Coupons
Dimensions: 2.75 x 1.625 inches
Quantity: Printed 300 coupons
Created coupon tags to pair with Happea's fresh hummus samples. A QR code is located on the back of each coupon for customers to locate the restaurant. These sample hummus jars were distributed to local Miami businesses including WeWork and the Equinox gym.
