Collaborated with the team to organize Duke University 2023 Web3 conference - created print materials including photo wall, pull up banners, signage, ID cards, invitation letters, and digital assets including social graphics, NFTs, and presentation slideshows. Project management of graphics deadlines, prepped files for commercial printers and researched vendor rates to keep in budget.
2023: The Year of the Bull
Industry leaders, visionaries, and enthusiasts gathered at Duke University April 21st-23rd 2023 for an incredible 3 day conference to discuss the future of blockchain, cryptocurrency, and decentralized technologies. There were over 400 people in attendance from students coming to learn about web3 technology to seasoned professionals working in the industry.
During the conference, attendees got to listen in on a educational panels in a array of web3 topics, watch a live pitch competition, view an NFT gallery, visit sponsored booths, see a hackathon expo, explore the university campus and network with like minded peers.
The organizing team consisted of about 30 members. It was a mix of students, alumni and professionals putting on the event between securing partnerships, sponsors, event organization, coordinating with speakers and other functions to ensure the event ran smoothly. With knowledge in design, I worked on the organizing team to creating conference materials and assist in marketing functions of the event.
Overall the event was a huge success and marked a historic moment in the web3 space as one of the first major conferences to be held at a university.
The event was hosted by The Fuqua School of Business, Duke Fuqual School of Business Blockchain Club, Bull City DAO, and Duke Blockchain Lab respectfully.
Learn more at:
DW3C Artist Invitation
Printer Specs: A4 paper size (8.3 x 11.7 inches)
2023: The Year
of the Bull
DW3C Artist Invitation
Printer Specs: A4 paper size (8.3 x 11.7 inches)
My primary function in working on the team with the conference organizers was to identify all graphics needed for the conference. Visiting campus a few times, I was able to understand the space and site layout in order to determine key areas for signage and quantity of materials to create. It was also my responsibility to ensure the graphics reflected the event branding, and matched the high quality caliber of the event.
I researched and coordinate with outside printer vendors for best quotes and on production timelines to bring back to the organizing team. In order to make sure everything was created on time, I set priority levels for tasks, and delegated items to be created between myself and the marketing team.
Project Management of Graphics
*This graphic is modified for display purposes. Adapted from Google Sheets
Each item had a rough draft date, and revision review prior to its assigned completion date. Items were reviewed during team meetings.
DW3C event boards placed throughout the conference on trial stand easels measuring 24 x 36 inches. These boards were printed then mounted on a layer of foam core board. The event board, event banner and photowall were designed without a date so that it could be reused for future conferences.
Large Conference Signage
Conference Banner: 32 x 71 inches
Sponsor board
Event happy hour sign
Attendees holding event sign
Event sign outside panel room
The event photo wall measured 8 x 8 feet and was printed on a vinyl material. As a collapsable item, it allows for easy storage and to be reused.
Flyers & ID Cards
Designed flyers on a high gloss 100 lb paper measuring 8.5 x 11 inches for a premium quality look a feel. These were distributed to attendees upon checking in and obtaining their ID cards printed card stock paper and cut down to measure 3.5 x 2.25 inches in size.
Speakers were easily identifiable with the branded purple bar, organizers with a Duke blue bar, Media with a black bar and general admissions attendees with a light blue bar on the bottom of the ID badges. All speakers and organizers had their names typed out and printed on their badge while general admission attendees were given a space to fill in their names on their ID cards. The conference IDs were protected in a plastic lanyard holder.
OpenSea banner, profile thumbnail and NFT digital assets
NFT airdrop flyer, pre-conference announcement
NFT Assets
NFT airdrop presentation slide, on screen live during conference
Duke Themed Donadoge NFT
Created a templated slide format for all presentations and panels during the event to keep a consistent branded look. Each speaker had their profile image, along with their company name so the audience could connect with speakers during the networking portions of the event.
Presentation Graphics
Event Programming Flyer Front
Event Programming Flyer Back
Registration table with flyers and ID cards
Speaker and Organizer ID cards
Speaker ID card
Social Graphics
Templated event sponsor post
Custom sponsor posts
Event annoucement: women's brunch
Social Graphics for the event were posted to LinkedIn, Twitter, Instagram, Facebook, Telegram and printed as flyers that were posted on the bulletin boards at the Fuqua School of Business. All sponsors received a templated spotlight post and a few requested custom designed posts utilizing their images. A few key event announcements were made that needed branded social posts including the Women's Brunch, Hackathon, Pitch Contest, and Golf Contest.
Duke University partnered with SUKU Wallet to host airdrops during the conference. One of the projects supported during this initiative was a custom set of Duke themed doges from the Doge Pound project. Working with the conference organizers, I helped to create the digital assets needed for the Pre-Confrence Duke D airdrop. Attendees also will get to claim a Duke themed Donadoge NFT by airdrop as a thank you to attending the conference.
Women's Panel Presentation slide
Opening Reception Presentation slide
The Conference had a television screen and wall projection of the NFT gallery presentation which played on a repeating loop. We gathered pieces from artists and incorporated them into the gallery to showcase a wide variety of NFT projects.
NFT Gallery Presentation Main Screen
NFT Gallery Artist Slide Miriam