Working with the AICPA & CIMA I have designed marketing and branded pieces including animated display ads, white papers, flyers, social media graphics, and convention graphics
Creating Educational Resources
The Association of International Certified Professional Accountants (the Association) is the most influential body of professional accountants, combining the strengths of the American Institute of CPAs (AICPA) and The Chartered Institute of Management Accountants (CIMA) to power opportunity, trust and prosperity for people, businesses and economies worldwide.
AICPA & CIMA represent 689,000 members, students and engaged professionals in public and management accounting and advocates for the public interest and business sustainability on current and emerging issues.
As a nonprofit organization, the AICPA & CIMA provides educational resources for accounting professionals.
Purpose of this piece:
Educational billboard for University students in Ghana to enroll in accredited courses.
Learn more at:
Printer Specs: 6.72m x 4.42m
Worked on the layout design for the white paper content by formatting typography, creating charts, editing images, and creating custom diagrams. Copyedited the content to ensure it was free of errors and the content reflected the AICPA&CIMA's brand. Some documents contained over 60 pages of content.
Cover pages of reports I have designed
Created several animated display ad sets for holiday campaigns to advertise discounts on educational resources.
Holiday campaigns include Halloween, Black Friday, Cyber Monday, New Years, and a Mid-Winter Sale
ANIMATED DISPLAY ADS
250 x 250 px Ads for Black Friday and Cyber Monday.
160 x 600 px Skyscraper Ad
300 x 50 px Mobile Banner Ad
336 x 280 px Large Rectangle Ad
250 x 250 px Square Ad
320 x 100 px Large Mobile Banner Ad
728 x 90 px Leaderboard Ad
1200 x 628 px LinkedIn Ad
*Ad sizings are not set to scale as optimized to be viewed on desktop and mobile formats for portfolio displaying purposes. Sizes with same ratios not shown above including 300x250 px Rectangle and 1080x1080 Social Media Square
Created course curriculum flyers for students pursuing programs recommended by the AICPA&CIMA.
This flyer was created as part of a campaign to help university students in Zambia to choose certified courses under recommended curriculum pathways.
Flyers are regularly updated to reflect changes such as when new courses are approved, new professors are teaching or when exam criteria changes. Some campaigns require print and digital mediums to reach students and present course offerings.
Flyer campaign materials and social posts for a 2 day course on Data Science Visualization for university students in Sri Lanka.
A4 print brochure
300 x 250 px Medium Rectangle Display Ad
1080 x 1920 px Social Media Ad
900 x 750 px Banner Ad
Created collateral across different conventions and events. Ensured all pull up banners, event flyers, mailers, social posts, event backgrounds and materials had consistent branding.
Pull Up Banners for the 2022 Accounting Scholars Leadership Workshop and for generic use
Front and back of CGMA Member Convocation 2022 event mailers
Front and back of CGMA Member Convocation 2022 event brochure